Discover: Rebranding a Biotech Company – The Parabolas Medicines Journey
Time: 2:00 pm
day: Conference Day One
Details:
- How can a biotech company successfully rebrand while transitioning from research to development and welcoming new leadership?
- Focus on aligning brand identity with company vision, engaging scientific teams, and preserving core culture
- How FogPharma became Parabolas Medicines—navigating naming, internal alignment, and market repositioning to enhance employee engagement and external perception
